A few days ago, Mashable (the top social media blog) ran a HOW TO: article on using Twitter for customer service. Here’s a quick overview of the points covered:
- Step 1. Understand why Twitter is an ideal customer service platform
- Step 2. Track the ENTIRE conversation around your brand
- Step 3. Make customers aware of your presence
- Step 4. Respond quickly and transparently
- Step 5. Be engaged in the conversations
- Step 6. Be authentic
Read the entire article. It’s well worth the read.