SOCAP Communities

A few days ago, Mashable (the top social media blog) ran a HOW TO: article on using Twitter for customer service. Here’s a quick overview of the points covered:

• Step 1. Understand why Twitter is an ideal customer service platform
• Step 2. Track the ENTIRE conversation around your brand
• Step 3. Make customers aware of your presence
• Step 4. Respond quickly and transparently
• Step 5. Be engaged in the conversations
• Step 6. Be authentic

Read the entire article. It’s well worth the read.