Exploit Chaos – To Innovate!
October 12th, 2009
The SOCAP Annual Conference kicked off with an exciting keynote presentation from Jeremy Gutsche of Trendhunter.com on using the economic chaos as an opportunity for innovation. SOCAP blogger John Cronce elaborated on the applicability of Gutsche’s keynote. And here are some comments from the #ancon09 Twitter stream:
- Failure and intentional distruction key to innovation.*
(Question from someone not at session: Is “distruction” a misspelling on Twitter or a clever combination of “disruption” & “destruction” in the slides?) - Framing of situation dictates outcome. Customer Service needs to redefine itself in the ecostructure.
- Innovation starts w/ observing the customers. No better place to do that than in Customer Service interactions
- Innovation – reset your expectations of what you know vs what you don’t to innovate
- Failure ok. But ‘new’ doesn’t always equal #innovation http://bit.ly/TlqVO
Key learning from @trendhunter – Innovate by reapplying repurposing reframing stuff you already know. Simple, right?
Customer Service should lead innovation from customer POV.
I own a copy of Jeremy Gutsche’s book, and really enjoy dipping in to it. Regarding the Twitter comments posted in the main post, I have a quick question:
Is “distruction” a misspelling? Or is it a clever combination of “disruption” and “destruction”? (am not at the session, so I don’t know what’s on the slides).
Jeremy Gutsche: Use crisis to try new things – a crisis is an opportunity.
Successful companies innovate to optimize position on their hill but to find a bigger hill one must fail.
Have a well packaged story about your organization.