Spotlight Session Takeaways
October 13th, 2009
There was not much social media action taking place during the Tuesday morning Spotlight sessions. Perhaps thumbs were hurting, as Barry Dalton noted on Twitter, or maybe people knew the sessions were being recorded.
Still, we did manage to get a few takeaways from these sessions to share here on the blog: http://bit.ly/AHwMP.
Thanks to Kim Boyer and Scott Gluck for tweeting during the social media session and to Matthew D’Uva for posting to Facebook from the executive session.
Feel free to add any other takeaways to the comments thread.
Leveraging Social Media Takeaways posted to Twitter.
If a brand has any charisma, someone, somewhere is talking about it. You might as well listen.
Social media Sony style – 3 legged stool 1. Look&Listen 2. React&Engage 3. Initiate&Convers
Rick (Sony) social media can help turn around negative experience
George (Comcast) another panel member with same view.. Talk to your consumer in the space they are comfortable.. Amen
Take Charge of Your Senior Management Takeaways – posted to Facebook
How do you tie your data into corporate strategy? Make data come alive. Great take aways from Jeff Hagen
Helen Horsham-Bertels reports. How do you get to know your internal customer. What do they want and how do you KEEP IT SIMPLE. Help them frame the questions and metric
Helen reports: Join the team. Try to engage with multi working teams so that you are not just providing data but perceived as part of the team and solution
Chris Irving reports the valuable role that customer care plays in protecting the consumer