Archive for the ‘Food & Beverage’ Category
When I attend a SOCAP International event, I am always amazed at the wealth of knowledge and experience within our membership. As the Membership Chair for 2011, I envision a SOCAP of the future with a large and growing membership, made up of the leading companies and service providers in our profession. I invite you to join me in making this vision reality.
One of my short-term goals coming out of the Symposium is to continue to dial-up consumer feedback in my company – based on some of the presentations I attended and Data Reporting Workshop, I’m going to focus on reading even more verbatim comments to try to get to even more insights. Also, looking forwarding to [...]
SOCAP recently created four new Industry Communities on LinkedIn (in addition to the already-established Food & Beverage Community ListServ). If you would like to become a member of one of these communities and discuss your industry’s Benchmarking findings in more detail, you can join them by following the links below. Membership in these communities is open to [...]
I think everyone will agree that its been a long but informative and productive day at the symposium. The learnings shared from the benchmark study gave me some good insights into where I match up with other companies in the food and beverage industry. I already have a long list of things to take back [...]
Enjoyed kicking off the day with Seth Kahan – he had good energy and I am hoping to read his book “Building Beehives”. Interesting to hear Seth’s recap of the influence that blogs/social media had on Obama’s campaign. Seth’s discussion has given me the idea to build a community of internal partners when I move [...]
Here are some of the key issues discussed in the Food & Beverage industry session: Food & Beverage Priority Setting Quality Monitoring Governance (FDA, FTC) Recall Management Emerging Trends Adding Value w/More or Less Correlation between quality and First Contact Resolution (FCR) FCR as part of cost-per-contact Measuring ROI – coupons Transition from Phone to [...]
As I get ready to head out to Chicago for the SOCAP Symposium I am very much looking forward to the meeting for many reasons: networking, catching up with old friends and making new ones. The Symposium will be an excellent opportunity to benchmark as a result of the COPC survey. Day 1 – Monday will serve [...]