We have received lots of positive feedback about the 2013 SOCAP Annual Conference in Scottsdale Arizona. I am proud to say that from all accounts, we can confidently call the meeting a success. As CEO, I have a unique perspective on many different facets of the meeting and especially the community that comes together that makes an event like this a success.
First and foremost, the SOCAP culture is special. The sense of community and the deep relationships formed by our members are both authentic and unique. I am always amazed to see how our how veteran members go to great lengths to welcome and get to know “first timer” attendees.
Additionally, there are so many communities that have contributed to our success highlighted our annual conference. First, our Board of Directors, led by our Chair Linnea Johnson, has been steadfast and strategic in guiding our association forward and keeping our volunteers and staff focused on a bright future. Also, our Education Committee produced a world-class program that managed to keep attendees networking in meeting rooms within an amazing property overflowing with amenities such as pools, golf courses and spas. Our Automotive Steering Committee produced another focused and intense Automotive Summit that engaged automotive manufacturers in active, productive consumer-focused sharing. Finally, our 40th Anniversary Working Group provided our community with numerous opportunities for SOCAP members to both reflect on our past accomplishments but also to look ahead to the bright future for customer care.
Finally, our professional staff team does an excellent job of working together to produce a high- quality event that is both educational and fun for our attendees. Although we have a small staff at our National Office in Alexandria VA, our team’s common commitment to professionalism and SOCAP motivates them to produce outstanding events annually that are both memorable and valuable to our members. I am proud to work with them and appreciate their effort and talents.
So, for those of you who joined us in Scottsdale, thanks and see you again in 2014! We hope that you felt that “stickiness” of our community and that you will be back again and again. If you didn’t, please call me and let me know why not or how we could have improved your experience.
For everyone, we are working to bring key elements of the content to you and your staff teams. Through online learning portal, available through our website, we have loaded some of our conference sessions that are available to members at no charge. Additionally, we will be packaging and delivering key learnings from the event in our e-newsletter, CRM Magazine, via the website and through our Webinar Series.
Community is the glue that holds our association together and is the key driver that helps us build the profession and your career. Your investment in this community is critical to your continued membership in our association. So, as you received your membership renewal invoice, I hope that you will renew immediately and you will also reach out to discuss options to also upgrade your corporate membership to ensure that we continue to engage with more of your colleagues at your organization and grow our community!